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The Profit and Growth Consequences of Creating Blue Ocean
A study of the business launches of 108 companies indicated that 86% of them are just incremental improvements within the red ocean. This accounts for only 62% of total revenues which leads to 39% of total profits.
The study also shows only 14% of the launches were aimed at creating blue oceans. These however, generate 38% of the total revenues which in turns make up 68% of the total profits.
Passionate with business growth, innovation and strategy, Emmanuel started Accolade Coaching in 2012 to help businesses grow and achieve their desired success.
Today, Emmanuel serve clients from small to large corporation on strategic planning and execution using the Blue Ocean Strategy framework. You can find more information about Emmanuel by following his LinkedIn profile or subscribing to “BizTalk with Emmanuel” podcast, available on iTunes.
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