The Book

Blue Ocean Strategy is a book written by W. Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD in Fontainebleau, France. First published in 2005, it was updated and expanded with fresh content in 2015.

It has sold more than 3.6 million copies worldwide, published in 46 languages, has hit more than 300 bestseller lists across the globe and has received numerous distinguished awards from the Nobels Colloquia Prize for Leadership on Business and Economic Thinking to Fast Company’s Hall of Fame. The Financial Times called it “one of the bestselling business books of the century”.

To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2800 universities in over 100 countries across the globe.

3600000+
Copies sold worldwide
46
Languages published
300+
Bestseller Lists across the globe
Red Ocean vs. Blue Ocean

The fundamentals of Blue Ocean Strategy revolve around these concepts of Red Ocean and Blue Ocean:

Red Ocean

A market where the competition is intense and bloody. This is where your margins shrink, your offerings become commoditise and cost of doing business skyrocket.

Blue Ocean

A market the company create with new demand and strong promise of profitable growth. It captures endless possibility that organisation could create.

How can Blue Ocean Strategy Benefits Your Business:

Blue Ocean Strategy presents the principles and analytical frameworks to success in Blue Oceans. The principles are divided into 2 parts:

  • 4 Formulation Principles
  • 4 Execution Principles

Each of this principle also addresses the risk that comes with every strategy formulation and execution.

Formulation Principles:

  • Overcome key organisational hurdles
  • Build execution into strategy
  • Align the value, profit and people propositions
  • Renew blue oceans

Risk Factors:

  • Search Risk
  • Planning Risk
  • Scale Risk
  • Business model risk

Execution Principles

  • Overcome key organisational hurdles
  • Build execution into strategy
  • Align the value, profit and people propositions
  • Renew blue oceans

Risk Factors:

  • Organisational Risk
  • Management Risk
  • Sustainability Risk
  • Renewal Risk

In short, we help you find your blue ocean using the Blue Ocean Strategy framework, so you can swim away from the bloody red ocean while minimising risk in each step of the process.